These advertisements are not affiliated with Angry Orchard.
Art direction and Copywriting by Jhonatan Arias
Art direction and Copywriting by Jhonatan Arias
Angry Orchard
The creative idea is based on classic tales that incorperate an apple in the storyline. This campaign targets people between the age of 21 and 45, who, through our research we found, perceived it as a gluten-free, light drink. This campaign shifts that perception through both digital and print mediums to tell the "Untold Stories" of the tales we think we know. This conveys the message that Angry Orchard has another side to it, let's make that side part of your story. These advertisements are not affiliated with Angry Orchard. Art direction and Copywriting by Jhonatan Arias.