Bee-Rescue UX/Ad Campaign

This campaign is design to bring awareness among communities, about the drastic consequences of an ecosystem without Honey Bees. The campaign will provide enough information, to encourage others to take action, by donating to those who needs it the most, by planting print ads made with wildflower seeds, and by triggering peoples emotions when interacting with billboards.

Ad Campaign Believe System

Experiential Ad Campaign

This is just an example to visually communicate, how this interactive billboards would
work. The actual visual display I had in mind is more melodramatic.
When the board isn't interacting with any products it will display a barren forest, and perhaps
starving and sick people, but once a product walks by it will trigger an animation in which a whole
colony of bees will fly in and form a thank you sign, and suddenly vegetation will start to
grow in the forest, and the people will start to gain some weight and health.

UX Design/Animated Mobile Site

These advertisements are not affiliated with Burts Bees.
Art direction and Copywriting by Jhonatan Arias

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