These advertisements are not affiliated with Guess.
Art direction, Photography, and Copywriting by Jhonatan Arias and Chelsea Rothaug
Art direction, Photography, and Copywriting by Jhonatan Arias and Chelsea Rothaug
Jeans Ad Campaign
These print campaign is emphasizing the comfort, and flexibility aspect of the jeans but also the sensuality and the elegance they bring to the body. Our main objective is to appeal to those men and women who are seeking comfort but also a nice look and style. Our solution was to photograph ballet dancers, performing a set of well known poses, emphasizing the comfort, and flexibility aspect of the jeans but also the sensuality and the elegance they bring to those who wear them. These advertisements are not affiliated with Guess. Art direction, Photography, and Copywriting by Jhonatan Arias and Chelsea Rothaug